Sustainable fashion is a huge millennial trend. From celebrities to influencers, everyone is trying to promote sustainable fashion and consequently, influencing people to be environmentally conscious by buying clothes that don’t harm the environment. Fast fashion, which focuses on speed and low costs, is particularly bad for the environment. These brands are bringing much-needed change to the fashion industry.
B Label is a clothing line under Bombay Hemp Company, an Agro-based enterprise reimagining the future of Indian agriculture and sustainable living with hemp as their lens. Their clean, minimalist, and everyday wear garments are from hemp natural fibers that repel UV rays, resist mold and mildew, and are carbon-negative.
No Nasties is an organic fashion label that offers a wide range of vegan apparel made from 100% organic cotton in a fair trade factory. Their products are entirely made in India and not only are their designs refreshingly minimal, but they are also size-inclusive too!
Combining her passion for wildlife photography and textile design, Ms. Shivangi Bajpai started Mix Mitti which is a utility accessories brand offering a wide range of products from backpacks to notebooks. That’s not all, a portion of its profit is donated to preserve wildlife and natural habitats
With sustainability and innovation at its heart, Kriti Tula’s label boasts edgy patchwork jackets, delicate shrugs, and exquisite shirts. Working with a number of fabric manufacturers from all over India, the brand uses their leftover pieces to create something new and meaningful, thereby making Doodlage a very interesting sustainable fashion brand.
InSom by Sajal Jain is an organic and up-cycled clothing label that guarantees 100% zero-waste production. It’s not only super stylish and cozy; the brand recycles leftovers, defective and surplus fabrics from large scale organic fabric manufacturing industries and transforms them into wearable pieces of art
Based out of New Delhi, Mio Borsa is the first Indian brand to produce vegan leather and merge sustainability with functional accessory designs. Their eco-friendly leather is made with plant Pu and pineapple stem extract called ‘pinnatex’ and their chic bags are perfect for your workwear closet.
A contemporary lifestyle brand that makes clothing, home decor, and travel accessories. Inspired by the Indian Ocean and a relaxed island aesthetic, their philosophy of simplicity in timeless products designed to last and influenced by natural design and materials is echoed in their beautiful stores. I visited their Chennai store - a beautifully laid out oasis of calm that sucks you right into a world of beautiful bamboo dresses, organic cotton, and tropically inspired eco-friendly homeware.
Now it wouldn’t be right to leave the boys out, so here’s a sustainable brand that’s not only vegan but organic and fairtrade. Founder and CEO of Brown Boy Prateek Kayan left his banking job in New York, returned to India, and launched his own brand. Featuring a collection of handprinted t-shirts, vests, sweatshirts, and yoga pants - the brand has a cool feel to it and a great ethos to boot.
Chakori Ethnic is working to bring to market the different designs and craft traditions of rural India. Chakori Ethnic’s apparel comes in different traditional prints like Kalamkari, Shibori, Hand block, Dabu, Indigo, and Phentiya prints. This brand works with rural artisans and craftsmen in their endeavor to create sustainably fashionable garments.
Upasana aims to create conscious sustainable fashion that takes care of environmental cost and has a platform called Upasana – The Conscious Fashion Hub where designers, environmentalists, social workers, farmers, and students all come together to discuss and find solutions to present-day social issues. Upasana looks at social issues and works these real issues as projects like Tsunamika – a tsunami-related project providing livelihood to fisherwomen.
If you know of an Indian fashion label that promotes sustainability we should include on our list? Let us know in the comments below.